They are a tech-savvy group raised on phones, computers, and hand held devices. With their numbers comparing to the baby boom generation, they saturate the buying market. In looking to the future, two other generations that should not be overlooked are generation z and ao (Always-On-The-go). These two generations exhibit the need for instant gratification and access at their fingertips. Barnes noble will need to step up our digital world and online offerings to meet the demands of these groups of individuals. There are several ways we can meet the demands of the target segments mentioned above. The first being the ability to offer thank music downloads through our website and via the nook and phone app. Currently, we do offer music and dvds for sale, but the option to purchase a single track or song digitally is not available.
Amazons increased sales are driven by the introduction of the kindle fire and their larger inventory of digital books. The difference in price between Barnes and Nobles nook and Amazons Kindle fire are significant, with Kindle fire being considerably cheaper for a comparable product. Until recently, amazon was ahead of Barnes noble, in offering digital downloads of movies and music. However, announced as New! On our Barnes noble website, we have now partnered with Netflix and Marvel to offer streaming movies and comic books. This will increase our connection to the younger generation. While our products are desired and used by all varieties and ages on the spectrum, my suggestion would be to target trunk the college student and younger genres. When we begin to segment the public, we must begin with Generation. Their buying power and sheer numbers can not be ignored.
Need ideas on where to start? Titles that have repeatedly made their lists include: The hard Thing About Hard Things by ben Horowitz; Shoe dog by Phil Knight; good to Great by jim Collins; and, losing my virginity by richard Branson. Published on: Mar 15, 2018, more from Inc. Principles of Marketing: Final Exam, your University, bSA310. Principles of Marketing: Final Exam, question 1: The concentration of my marketing plan is focused on the declining sales for the company, barnes noble (B N). Barnes noble is in the process of renegotiating our leases and assets in attempts to cut costs. Our sales are declining and we are faced with stiff competition from Amazon, wal-Mart, costco, and other discount retailers. According to msn money, barnes noble has experienced declining sales, with only 7 increases over the last three years, as compared to Amazons 32 (Brush, 2012).
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"Although nonfiction reading allows students to learn the subject matter, it may not always help them in thinking about it the authors write. "A physician may have an encyclopedic knowledge of his or her subject, but this may not prevent the physician from seizing and freezing on a diagnosis, when additional symptoms point to a different malady.". That's according to, yale researchers who studied 3,635 people older than 50 and found that those who read books for 30 minutes daily lived an average of 23 months longer than nonreaders or magazine readers. Apparently, the practice of reading books creates cognitive engagement that improves lots of things, including vocabulary, thinking skills, and concentration. It also can affect empathy, social perception, and emotional intelligence, the sum of which helps people stay on the planet longer. While about a book a week might sound daunting, it's probably doable by even the busiest of people.
Stephanie huston says her thinking that she homework didn't have enough time turned out to be a lame excuse. Now that she has made a goal to read 50 books in a year, she says that she has traded wasted time on her phone for flipping pages in bed, on trains, during meal breaks, and while waiting in line. Two months into her challenge, she reports having more peace and satisfaction and improved sleep, while learning more than she thought possible. It's because high achievers are keen on self-improvement. Hundreds of successful executives have shared with me the books that have helped them get where they are today.
Scrivener and referencing tool, zotero, and, for the procrastinators, there are productivity programmes like. Self Control, which allow users to block certain websites from their computers for a set period. Look beyond the reading list, this is comparatively easy to do, says Squirrell. Look at the citations used in the text, put them in google Scholar, read the abstracts and decide whether theyre worth reading. Then you can look on google Scholar at other papers that have cited the work youre writing about some of those will be useful. But quality matters more than quantity.
And finally, the introduction, the old trick of dealing with your introduction last is common knowledge, but it seems few have really mastered the art of writing an effective opener. Introductions are the easiest things in the world to get right and nobody does it properly, squirrel says. It should be here is the argument i am going to make, i am going to substantiate this with three or four strands of argumentation, drawing upon these theorists, who say these things, and I will conclude with some thoughts on this area and how. You should be able to encapsulate it in 100 words. Keep up with the latest on guardian Students: follow us on Twitter at @GdnStudents and become a member to receive exclusive benefits and our weekly newsletter. According to research conducted at the. University of Toronto, study participants who read short-story fiction experienced far less need for "cognitive closure" compared with counterparts who read nonfiction essays. Essentially, they tested as more open-minded, compared with the readers of essays.
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They should be your first restaurant port of call for guidance, but they arent to-do lists. A book may be listed, but that doesnt mean you need to absorb the whole thing. Squirrell advises reading the introduction and conclusion and a relevant chapter but no more. Otherwise you wont actually get anything out of it because youre trying to plough your way through a 300-page monograph, he says. You also need to store the information youre gathering in a helpful, systematic way. Bryan Greetham recommends a digital update of his old-school project box approach. I have a box to catch all of those small things a figure, a"tion, something interesting someone says Ill write them down and put them in the box so i dont lose them. Then when I come to write, i have all of my material. There are a plenty of online the offerings to help with this, such as the project management app.
Write them and try to respond to them, so you become aware of flaws in your reasoning. Every argument has its limits and if you can try and explore those, the markers will often reward that. Fine, use wikipedia then, the use of wikipedia for research is a controversial topic among academics, with many advising their students to stay away from the site altogether. I genuinely disagree, says Squirrell. Those on the other side say that you cant know who has written it, what they had in mind, what their biases are. But if youre just trying to get a handle on a subject, or you want to find a scattering of secondary sources, it can be quite useful. I would only recommend it as either a primer or a last resort, but it does have its place. Reading lists can be a hindrance as well as a help.
in foucaults History of Sexuality volume 3, but you are going to be able to say: There are issues with these certain accounts, here is how you might resolve those. Thats the difference between a 60-something essay and a 70-something essay. Critique your own arguments, once youve cast a critical eye over the texts, you should turn it back on your own arguments. This may feel like going against the grain of what youve learned about writing academic essays, but its the key to drawing out developed points. Were taught at an early age to present both sides of the argument, Squirrell continues. Then you get to university and youre told to present one side of the argument and sustain it throughout the piece. But thats not quite it: you need to figure out what the strongest objections to your own argument would.
Poke holes, the goal of writing any essay is to show that you can think critically about the material at hand (whatever it may be). This means going beyond regurgitating what youve read; if youre strange just repeating other peoples arguments, youre never going to trouble the upper end of the marking scale. You need to be using your higher cognitive abilities, says Bryan Greetham, author of the bestselling. How to Write better Essays. Youre not just showing understanding and recall, but analysing and synthesising ideas from different sources, then critically evaluating them. Thats where the marks lie. But what does critical evaluation actually look like? According to Squirrell, its simple: you need to poke holes in the texts youre exploring and work out the ways in which the authors arent perfect.
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As the government begins its crackdown on essay mill websites, its easy to see just how much pressure students are under to get top grades for their coursework these days. But writing a high-scoring paper doesnt need to be complicated. We spoke to experts to get some simple techniques that will raise your writing game. Tim Squirrell is a phD student at the University of Edinburgh, and is teaching for the first time this year. When he was asked to deliver sessions on the art of essay-writing, he decided to publish a comprehensive make (and brilliant) blog on the topic, offering wisdom gleaned from turning out two or three essays a week for his own undergraduate degree. There is a knack to it, he says. It took me until my second or third year at Cambridge to work it out. No one tells you how to put together an argument and push yourself from a 60 to a 70, but once you to get grips with how youre meant to construct them, its simple.